HammerFlower grew from a product concept I developed with the business owner. My work brought together the brand, visual identity, the product itself, and the online experience for buying materials and learning flower hammering.
Visit the store
The need
Turn a shared idea into a complete creative business: a recognisable brand, a product people could make their own, and a connected way to sell materials and teach the craft across languages.
The experience
A custom Shopify theme makes deals and offerings easy to discover and lets customers build their own DIY kit. The custom learning platform is translated into 30 languages, with a consistent learning experience across languages and a connected journey from buying through Shopify to taking the course.
Behind the website
Shopify handles sales, with the custom learning platform integrated into the same business. The work also included email campaigns, organising online workshops, and tools to make e-commerce analysis and day-to-day support easier for the owner.
The contribution & result
From developing the product concept together to shaping the brand and building the web experience, my contribution connected the creative and practical sides of HammerFlower. The result brings physical products, learning in 30 languages, marketing, and business tools into one connected operation.
Project details
- Project focus
- Brand & visual identity · Product concept & development · Custom Shopify theme · Custom learning platform & Shopify integration · Build-your-own DIY kit · Email campaigns & online workshops · E-commerce analysis & support tools
- Website status
- Public website available
- Learning platform
- Translated into 30 languages
- Platform
- Shopify